Things have moved on a lot from fish and chips wrapped in newspaper, and with the independent fast food outlet market worth £5.1bn in the UK in 2017 (Statista 2018), there is a lot of competition out there as well as opportunity. To keep your business at the forefront of the consumers mind you must make yourself visible at all given opportunities.
If Instagram is not a part of your social media marketing, then you need to get on board! Visual content is one of the most popular on social media and is something businesses should use to their advantage.
The ZPos team thought it would be a fantastic opportunity to go along to the exhibition so we could network with our industry and be inspired by others within our field.
If you haven't got social media as a part of your takeaway or restaurant's marketing strategy, it's about time you did. Remember that the process can be time consuming, so be patience and kick start your social media marketing today. To give you some ideas, we have listed some key points below you should consider and follow to help you along your social media journey.
As a customer, you want the best and most efficient experience when ordering from your favourite takeaway or restaurant. With the demand on people ordering food from takeaways, the popularity of intermediary portals such as Just Eat and Hungry House are increasing, but this is not necessarily the best way to order your food online. At ZPos, we believe it is important to order from your local and favourite takeaways using their direct website, as there are many benefits to the actual business and for yourself.