Blog, News & Events

Blog, News & Events

Learn more about our company, the things we know and the events we attend. Follow us on Twitter, Instagram and Facebook too for the latest updates.

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Is branding is the key to success?

What is a brand?

A brand can be defined as a name, design, symbol, logo, or any other feature that distinguishes one seller's product or service from those of another. Simply stated, a brand is the identity of a business.
Branding is crucial and at ZPos we often find that first-time business owners within the restaurant and takeaway industry (hospitality) believe that their brand solely consists of their logo and physical elements like flyers, business cards and leaflets or product packaging – labels, boxes, and bags.

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lifestyle image - friends enjoying takeaway pizza

Five free marketing ideas to help you beat the heatwave

Hot weather can be disruptive for business with customers turning away from their regular takeaway orders and instead firing up the BBQ, or heading to the supermarket for picnic classics like sandwiches, coleslaw and sausage rolls.

You need to be working harder than ever to win your customers over and get them to place an order from you instead.

Here are some free ideas for you to try, courtesy of the marketing team at ZPos.

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Online Ordering for Restaurants and Takeaways Post COVID-19

The impact of the COVID-19 pandemic has disrupted all corners of society, transforming the way we live, work, and shop. This disruption caused many industries to grind to a halt, but also provided an opportunity for businesses to adapt.

Hospitality businesses took significant steps to continue serving their communities and ensure their survival.

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Work Placement Student at ZPos Ltd - Sam Bohlen

The work placement experience at ZPos, Sam Bohlen

BA (Hons) Web Design and Development student, Sam Bohlen, is currently on a placement year with us here at ZPos in Swindon. In just six short months he has gained valuable skills and continues to enjoy hands on industry experience. Students benefit from a work placement at ZPos, read on to find out more.

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