
Is branding is the key to success?
What is a brand?
A brand can be defined as a name, design, symbol, logo, or any other feature that distinguishes one seller's product or service from those of another. Simply stated, a brand is the identity of a business.
Branding is crucial and at ZPos we often find that first-time business owners within the restaurant and takeaway industry (hospitality) believe that their brand solely consists of their logo and physical elements like flyers, business cards and leaflets or product packaging – labels, boxes, and bags.