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How can a Takeaway balance a successful online ordering website and use Just Eat
In the ever-evolving landscape of the UK takeaway industry, the choices businesses make can significantly impact their success and longevity. We've seen so many takeaway businesses come and go in the last decade and know what works (and crucially what doesn't).
It cannot be denied that online platforms like Just Eat offer convenience but they come with their own set of challenges. In this article, we delve into the potential pitfalls of relying solely on Just Eat (and similar portals) and introduce the smart solution: investing in your own bespoke online ordering website via ZPos.
We'll also highlight why turning to industry experts like us can make all the difference in building a thriving takeaway business.
Takeaways Beware!
What are the dangers of relying solely on portals like Just Eat?
High Commission Fees: Just Eat's commission fees can severely erode your profit margins, especially if you're a smaller business like a new independent that doesn't benefit from long-standing supplier relationships or bulk purchase buying power. Over time, these fees accumulate, affecting the overall financial health of any takeaway establishment.
Loss of Customer Ownership: The intermediary role of Just Eat means that businesses miss out on valuable customer data and the chance to build direct relationships. This reliance on Just Eat's customer base can hinder brand growth and loyalty. Your customer data should belong to you so, not Just Eat! Without this data, you may struggle to market your business and grow in the long term.
Limited Brand Visibility: The competitive marketplace on platforms like Just Eat can lead to a lack of differentiation, making it challenging for businesses to stand out and showcase their unique offerings. Simply stated, the options all look very similar on Just Eat! This means that some customers compare takeaways based on price alone and it's a race to the bottom for everyone. An important question to consider is who controls the rankings on Just Eat? They do! You will not rank favorably unless this benefits them.
Reduced Control Over Customer Experience: With Just Eat controlling various aspects of the customer journey, businesses risk inconsistent service quality and delivery experiences, which can impact customer satisfaction. We've seen it time and time again - our clients get a shocking 1-star review on Google which hurts their brand because of an issue that was beyond their control due to Just Eat's platform.
Vulnerability to Platform Changes: Unpredictable shifts in policies and algorithms on third-party platforms can lead to sudden drops in visibility and sales, leaving businesses in a vulnerable position. One day your business might be very successful on Just Eat and then the next day, no orders!
Struggle for Pricing Autonomy: The pressure to consistently offer deals and discounts on platforms like Just Eat can drive businesses into a race to the bottom in terms of pricing, affecting profitability.
Unleash the power of a bespoke online ordering website
Liberating Profit Margins: Investing in a bespoke online ordering website provides businesses the freedom to bypass high commission fees, leading to healthier profits and growth opportunities.
Owning Customer Relationships: Build direct connections with your customers and offer personalised interactions like loyalty programs and targeted marketing efforts.
Elevating Brand Visibility: Through a bespoke website, businesses can create a unique digital storefront that stands out, capturing visitor attention and maintaining brand prominence.
Crafting Customer Experiences: Customisation is key in online ordering. With a bespoke website, businesses can tailor seamless, branded experiences that result in customer satisfaction and loyalty. Simply stated, you can control the entire customer journey and ensure the service provided is to the highest possible standard.
Future-Proofing Strategies: A bespoke website shields businesses from uncertainty by providing autonomy and adaptability, allowing them to remain agile in a dynamic market.
Smart Pricing Strategies: Unlike external pressure, a bespoke solution empowers businesses to implement creative pricing strategies that resonate with their customer base, fostering value and loyalty.
Use Just Eat as a marketing tool: For new businesses building their brand and local market share; be found via Just Eat then direct customers to order direct via your website and reap the future benefits. We can teach you how.
Choosing ZPos: Your trusted industry expert
When considering a bespoke online ordering website, it's essential to partner with a trusted industry expert like ZPos. With a proven track record of empowering takeaway businesses, ZPos understands the nuances of the industry and provides tailored solutions that cater to each business's unique needs. From user-friendly interfaces to seamless order processing and customisable features, ZPos equips businesses with the tools needed to flourish in the digital realm. This is why we've been able to build one of the largest hospitality industry client base in the UK in the last 10 years and many five-star ratings online for satisfied clients. Call our sales team on 01793 251152 to learn more about what we do to help your business grow.
Conclusion
The takeaway industry calls for a balanced approach. While Just Eat offers convenience, the potential pitfalls demand caution.
A bespoke online ordering website from experts like ZPos offers businesses the autonomy, brand visibility, and financial freedom they need to succeed. By combining the best of both worlds, takeaway businesses can pave the way for a future where they thrive on their own terms and stand out in a competitive market.
The Benefits of a ZPos Website for your Restaurant or Takeaway
Many takeaway owners have chosen to move away from popular food portals such as Just Eat, Deliveroo and Uber Eats due to the damaging impact on their profit margins. They have learned that for the long-term success of a takeaway business, having their own website provides a level of security for their brand that these food portals cannot.
When an owner chooses to take the plunge and launch their very own bespoke online ordering website for their restaurant or takeaway (rather than merely a profile on a food portal) they immediately benefit from not paying huge commissions on their sales.
At ZPos we believe in providing the tools and systems to empower restaurant and takeaway owners so that they can unshackle themselves successfully from food portals and take their own business into their own hands.
Is branding the key to success?
What is a brand?
A brand can be defined as a name, design, symbol, logo, or any other feature that distinguishes one seller's product or service from those of another. Simply stated, a brand is the identity of a business.
Branding is crucial and at ZPos we often find that first-time business owners within the restaurant and takeaway industry (hospitality) believe that their brand solely consists of their logo and physical elements like flyers, business cards and leaflets or product packaging – labels, boxes, and bags.
Five free marketing ideas to help you beat the heatwave
Hot weather can be disruptive for business with customers turning away from their regular takeaway orders and instead firing up the BBQ, or heading to the supermarket for picnic classics like sandwiches, coleslaw and sausage rolls.
You need to be working harder than ever to win your customers over and get them to place an order from you instead.
Here are some free ideas for you to try, courtesy of the marketing team at ZPos.