The Benefits of a ZPos Website for your Restaurant or Takeaway
Many takeaway owners have chosen to move away from popular food portals such as Just Eat, Deliveroo and Uber Eats due to the damaging impact on their profit margins. They have learned that for the long-term success of a takeaway business, having their own website provides a level of security for their brand that these food portals cannot.
When an owner chooses to take the plunge and launch their very own bespoke online ordering website for their restaurant or takeaway (rather than merely a profile on a food portal) they immediately benefit from not paying huge commissions on their sales.
At ZPos we believe in providing the tools and systems to empower restaurant and takeaway owners so that they can unshackle themselves successfully from food portals and take their own business into their own hands.
Professionally designed & optimised
As common as it is to say “don’t judge a book by its cover,” websites are subject to an extreme level of snap judgments that immediately influence perceptions of trust and credibility.
But even books with great covers can get put down halfway through. Not all websites that look good are effective at converting users into customers. An online ordering website must be well designed and well-structured from start to finish on all devices to make a positive first impression and instil confidence in customers throughout the order process.
Websites that are not mobile responsive are by nature poorly designed, because they don’t provide an optimal user experience. Experts estimate that 72.6 percent of all internet users will strictly be using mobile devices by 2025.
If potential customers land on a website but find it difficult to read or navigate, they may simply abandon it in favour of a competitor. 57% of internet users say they won’t recommend a business with a poorly designed website.
This is especially important as people are 4 times more likely to buy when referred by a friend.
Update your menu at any time
We have a dedicated team on hand to make any menu changes as required, whether it be products, prices, discount codes, special offers or promotions.
We design fully branded bespoke websites for any business to provide the best possible experience possible for customers.
Our checkout process is simple to follow and easy to complete. Customers don’t need to manually enter their payment card information or delivery address details each time they place an order, as these details can be saved. In addition to this, customers can order at the touch of a button with Apple Pay and Google Pay. Find out more about our upgraded payment gateway.
Leverage popular food portals.
It’s no secret that portals such as Just Eat and Deliveroo have the advantage of large user bases and can help drive sales. When launching a takeaway website, owners can use this to their advantage, without solely relying on these ordering platforms.
While the top hot food delivery platforms saw an increase of over 50% across 2021, it’s important for restaurant and takeaway owners not to have all their eggs in one basket.
Businesses can still take advantage of the benefits of being on well-known food platforms by using it as an opportunity to divert customers to the website. When a customer places an order, the business can include a sticker, flyer, or even a menu inside the delivery, advising customers that they can save money by ordering direct.
Be found on search
It is crucial that a restaurant or takeaway website is professionally designed but without users on the website; it cannot generate orders for a business. So how can a business ensure that new prospective customers are able to discover it?
Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher than your competitors in search results can have a huge impact on how many customers order from you. There are many factors that can dictate whether a website shows up on search results, but perhaps the most obvious is to purchase a domain name that matches the business name or describes the business in some way. The team at ZPos can help with this, offering affordable but appropriate domain and site hosting.
A business’s Google Profile must be optimised to increase local visibility and provide customers with key information about the company directly in the search results. This can also include reviews, photos, and opening times, which are not only significant factors in a customer’s buying decision but also help Google to verify the business as reputable and will rank it higher than competitors.
A staggering 28% of all customers searching with local intent (i.e. "pizza near me") will make a purchase. This statistic highlights the value of local search engine optimisation versus a generalised national approach.
Own your customer data
Another huge benefit of having your own website and app is that you own and control your customer data. Every time a customer orders from your business, their data can be stored and made available to you for marketing purposes.
You can advertise new promotions and offers to previous customers, enticing them to place another order.
The marketing team at ZPos can plan, design, and schedule marketing campaigns for your business. You can send promotions to your customer data precisely when you need to. This can be via a fully branded Email design, or a text message using our SMS marketing system.
Ninety-five percent of text messages are typically read within the first three minutes when they’re received.
Here are some examples of how your business can benefit from marketing:
- Drive awareness during peak times or special occasions.
- Boost sales during quiet periods.
- Engage existing customers and enhance your brand.
- Send promotional offers to your customers.
Support when you need it
We have a support team readily available until 1 am every day to assist with anything an owner may require, from payment queries and business information updates to website and Google Profile amends.
Another invaluable feature of a ZPos website is our active live chat; which allows customers to ask any questions or queries without the hassle of ringing up the store. This saves a business considerable labour time (and cost) whilst improving upon the brand's reputation by offering a swift and professional response.
Every business is unique, and restaurants and takeaways are no exception to that rule. For a bespoke website that caters to your business’s needs, get in touch with ZPos and speak to our friendly team.