Five free marketing ideas to help you beat the heatwave
Hot weather can be disruptive for business with customers turning away from their regular takeaway orders and instead firing up the BBQ, or heading to the supermarket for picnic classics like sandwiches, coleslaw and sausage rolls.
You need to be working harder than ever to win your customers over and get them to place an order from you instead.
Here are some free ideas for you to try, courtesy of the marketing team at ZPos.
Ramp up your social media activity
Consider more posts to entice your customers or simply invest in promoting your best content to reach a larger audience. You need to remind them about the fantastic food you offer, don't let them forget about you!
Instead of just showing close-ups of the food you offer, use a lifestyle photo of customers enjoying their food outside. You can plant the idea that ordering a pizza to enjoy in the garden this weekend would be great.
Run a competition
Run a competition to increase engagement with your business online!
You can grab your customer's attention with a small giveaway, get people talking about your brand and you will be rewarded with orders now and in the future.
Try a summer meal deal
Pair together popular items but be sure to include some high-margin options to protect the bottom line. Drinks, Ice-cream and lighter summery sides will be in demand.
It's always a good idea to keep an eye on your local competitors to make sure your meal deal is better than what they are offering.
We have a dedicated menu team on hand at ZPos to update your menu as required. Just let us know and we'll make sure your special offers are added and hard to miss with a clear notice on your website.
Add a discount code
Too busy to develop new meal deals? Add a discount code instead!
Customers can use it on whatever items they like, you can even exclude items too and set conditions. I.e. Use code HEATWAVE to get 25% off your order when you spend just £25.
Run an SMS campaign
SMS marketing is incredible, with an open rate of more than 90% - when you send a message out, most of your customers will see it.
You just need the right offer and we can help (we know what works). Fill in our online booking form or give us a call on 01793 251152 and we'll do it for you. It couldn't be easier.