Were your online orders down in January? Why your bespoke online ordering system matters more than ever

Written by Lee Wills on .

You're not alone! Recent data from CGA by NIQ's Hospitality at Home Tracker paints a clear picture: the post-Christmas spending squeeze has led to a flattening of delivery sales in January.
 
The Numbers Don't Lie
According to the Tracker, delivery sales at Britain's leading restaurant groups were down by 1.0% year-on-year in January 2025. This marks the first negative figure since June 2023, falling short of the UK's general monthly inflation rate of 3.0% (source).

However, it's not all doom and gloom. The same report highlights a 2.1% growth in takeaway and click-and-collect revenue, demonstrating a shift in consumer behaviour. As Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA, aptly put it, "The premium paid for the convenience of deliveries may now be tilting people towards takeaways and click and collect orders."

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What This Means for Your Takeaway or Restaurant
This data underscores a critical point: flexibility and adaptability are paramount in today's market. Consumers are still seeking convenience, but they're becoming more discerning about where they spend their money. This is where ZPos comes in.

We specialise in creating bespoke online ordering websites tailored specifically for takeaways and restaurants. Our expertise allows you to:

  • Enhance the Takeaway and Click-and-Collect Experience: With the shift towards these services, a seamless and user-friendly online ordering system is crucial. We can design a platform that makes ordering for takeaway and click and collect quick and easy for your customers.
  • Boost Customer Loyalty: A personalised online ordering system allows you to build stronger relationships with your customers. Offer exclusive deals, loyalty programs, and personalised recommendations to keep them coming back.
  • Control Your Brand and Customer Data: Unlike third-party delivery platforms, a bespoke website gives you complete control over your brand image and valuable customer data.
  • Reduce Commission Costs: By driving direct orders through your own website, you can significantly reduce the high commission fees charged by third-party delivery services, preserving your profit margins.
  • Adapt to Changing Consumer Trends: With our expertise, we can ensure your online ordering system is agile and adaptable, allowing you to respond quickly to evolving consumer preferences.

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Why Choose ZPos?

In a market where every penny counts, investing in a robust and efficient online ordering system is essential. We understand the unique challenges faced by takeaways and restaurants, and we're committed to providing tailored solutions that drive growth and profitability. 

With the current economic climate, as Karl Chessell said "With so many consumers still feeling the pinch on disposable incomes, we can expect to see this trend continue through 2025.” It is therefore more important than ever to have your own system to maximise profits. Don't let fluctuating delivery sales impact your bottom line. Partner with ZPos and take control of your online ordering experience.

Contact us today to learn how we can help your business thrive! Call 01793 251152.