However, it's not all doom and gloom. The same report highlights a 2.1% growth in takeaway and click-and-collect revenue, demonstrating a shift in consumer behaviour. As Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA, aptly put it, "The premium paid for the convenience of deliveries may now be tilting people towards takeaways and click and collect orders."

We specialise in creating bespoke online ordering websites tailored specifically for takeaways and restaurants. Our expertise allows you to:

• Enhance the Takeaway and Click-and-Collect Experience: With the shift towards these services, a seamless and user-friendly online ordering system is crucial. We can design a platform that makes ordering for takeaway and click and collect quick and easy for your customers.
• Boost Customer Loyalty: A personalised online ordering system allows you to build stronger relationships with your customers. Offer exclusive deals, loyalty programs, and personalised recommendations to keep them coming back.
• Control Your Brand and Customer Data: Unlike third-party delivery platforms, a bespoke website gives you complete control over your brand image and valuable customer data.
• Reduce Commission Costs: By driving direct orders through your own website, you can significantly reduce the high commission fees charged by third-party delivery services, preserving your profit margins.
• Adapt to Changing Consumer Trends: With our expertise, we can ensure your online ordering system is agile and adaptable, allowing you to respond quickly to evolving consumer preferences.

In a market where every penny counts, investing in a robust and efficient online ordering system is essential. We understand the unique challenges faced by takeaways and restaurants, and we're committed to providing tailored solutions that drive growth and profitability. 

With the current economic climate, as Karl Chessell said "With so many consumers still feeling the pinch on disposable incomes, we can expect to see this trend continue through 2025.” It is therefore more important than ever to have your own system to maximise profits. Don't let fluctuating delivery sales impact your bottom line. Partner with ZPos and take control of your online ordering experience.

The Importance of Migrating to Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It offers a number of new features and capabilities that can help businesses better understand their customers and improve their marketing campaigns. With the impending limitations on Universal Analytics (UA) and the risk of losing access to valuable historical data, migrating to GA4 has become an urgent necessity.

Changes to Universal Analytics (UA), and the impact for you

Google has announced that it will stop processing new data in Universal Analytics (UA) properties on July 1, 2023. This means that any data collected after that date will not be available in UA. If you don't migrate your property by the end of the month, Google has stated that you will lose access to all of your historical data. This data is essential for understanding how your customers interact with your website or app, and it can be used to improve your marketing campaigns now and in the future.

In addition, for those who use Google Ads, you will no longer be able to track conversions in UA, which is the tracking is used for measuring the success of your marketing campaigns and telling you which campaigns are driving the most traffic to your website or app.

Benefits of Migrating to Google Analytics 4 (GA4)

As well as the risk factor in not migrating, there are some big benefits in starting to use Google Analytics 4 (GA4), you open the door to a host of powerful aids that can revolutionise your analytics and marketing efforts. Please include:

• Artificial Intelligence (AI) capabilities: GA4 uses AI to identify trends, predict behaviour, and provide personalised recommendations.
• Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behaviour.
• Enhanced reporting: GA4 offers a number of new reporting features that can help you better understand your customers and improve your marketing campaigns.
• Improved privacy features: GA4 has been designed with privacy in mind, and it offers a number of features that help you protect your customers' data.

Migrate to GA4 with ZPos, Certified Google Analytics Partner

As a Google Analytics certified partner, and with the experienced team we have at ZPos, we can help you migrate your data, set up your GA4 property, and update your website tracking today. ZPos will charge a small labour fee of £60+vat for this service.

Don't wait until it's too late. Migrate to GA4 today by getting in touch with the ZPos Web Team.

We understand the importance of sustainable practices in the restaurant and takeaway industry and that's why we want to share with you the latest news from the government regarding the upcoming ban on single-use plastics.

Following in the footsteps of Scotland and Wales in 2022, England is set to ban a range of single-use plastics from restaurants and takeaways from October 2023.

This ban includes cutlery, plates, stirrers, food containers made of expanded polystyrene, cups, and lids made of expanded polystyrene.

The environmental impact

It is estimated that in England, around 2.7 billion pieces of single-use cutlery are used each year and most of these are plastic. Similarly, approximately 721 million single-use plates are also used (yet only 10% of these items are recycled). 

To put that into perspective, if you were to line up all 2.7 billion pieces of cutlery (which measure around 15cm each) they would span the circumference of the earth over eight and a half times!

The impact on your business

With costs already rising substantially in most other areas like gas and food; finding reliable, quality, and cost-effective suppliers for sustainable packaging can also be a challenge.

Choosing the right sustainable packaging materials for your specific needs is often a complex process. Plastic may have been easy to work with and now you will have a variety of materials to consider, each with its own pros and cons. It's important you have a plan B supplier until you are confident in your choice of sustainable packaging (to avoid any negative impact on your customers).

Consider materials like paper, bamboo, cardboard, rice husk, and sugarcane bagasse. Each material has its own unique features and benefits. Remember that just because a material isn't banned, it doesn't mean it's not harmful to the environment.

To avoid any last-minute rush for suppliers, we recommend planning early and establishing your supply chains now. Research and trial new packaging in small batches to ensure that you have plenty of options, experience, and contacts to adapt as the situation progresses. Once you have chosen your sustainable packaging material, get feedback from your customers before committing to a large order.

Don't believe the hype, just because the label says sustainable or recyclable, it might not apply to the whole of the packaging so check to ensure it's legal for use from October 2023.

How ZPos can help

Sustainable packaging is a great marketing opportunity for your brand

Talk to us at ZPos about the many opportunities to align your website branding with physical packaging - branded cardboard boxes and paper bags are a great way for customers to showcase your brand. Loyal customers might even be happy to support your business with your own branded items for reuse (i.e. cups and flasks).

We support the push for eco-friendly practices and are here to assist you with the transition to sustainable packaging. Contact us to learn more about our sustainable packaging solutions and how we can help your business become more environmentally friendly.

Website Ordering

App Ordering

Pay at Table

Custom Design

Free Updates

Take orders online within 48 hours*

COVID Compliant Ordering

ZPos are the UK’s leading design, development & marketing agency that’s sole purpose is to build effective websites for restaurants, takeaways, bars, food trucks and dark kitchens. We will add online ordering to your existing website or build you a new one! Then we focus on making it a success.

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Reach New Customers

Taking orders online is more important than ever. Our incredible systems will help you reach out to your existing customers, but also bring you new ones too. We have so many features to help you grow and allow customers to order how they want to, whether that be on desktop, mobile, tablet, games console or at their tables. With features such as customer maps, you’ll see new areas to target.

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Systems that never get old

The website you have today will not be the website you have in the future! Our UK based development team are constantly releasing new features to keep you one step ahead of your competitors. We automatically make your sites work with any new device which can access the internet.

• Loyalty points schemes
• Over 50+ different discount code options
• Market to your customers using SMS messages☨
• Send out automated review forms
• And hundreds more...

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Your customers want to order from you online.

Make it easy for them

With our hassle-free approach to get you up and running. You’ll be head and shoulders above the rest with our enterprise level hosting, secure online payments, mobile & tablet friendly designs and a long list of included features. Take a look at the table below for a more detailed breakdown.

Choose your package

	ZFood Commission Package	ZFood Unlimited Package
All prices mentioned on this page are exclusive of VAT. *48 hours is achievable if you’re able to upload a digital menu for us whilst signing up and are available to discuss any follow up questions the team may have. **Minimum monthly service fee of £5. ***Our payments go through our approved payment provider, the user or client with cover these costs. ☨Extra charges may apply.
Important Package Details
Includes graphic design work
Ultra-fast UK servers
Secure online payments
UK based menu entry
Dedicated developers and account managers at your disposal
Website Features
Website & order reports
Full product customisation
Premium deluxe SEO
Discount codes & customer loyalty points
Modern mobile & tablet friendly website designs
Email & SMS customers☨
Setup Fees
[Option 1] - I have a website, just need an online ordering tool	£50 48hrs	£50 48hrs
[Option 2] - I need a new website, and an online ordering tool	£150 3 weeks	£150 3 weeks
Monthly Fee Summary** These fees are inclusive of all main fees, including website labour and payment charges***	7% Sign up now	From £150 Sign up now

Trusted by start-ups, to multinational franchises

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